CBS, Fox, CW Fastest Out of Fall Season Gate

Oct 7, 2008  •  Post A Comment

Not all broadcast networks are off to a bad start this fall, Advertising Age reports. Based on a new report from media-research agency Magna, CBS, Fox and The CW are this season’s early winners, and their success has everything to do with their returning series. “Everyone understandably focuses on new programming at the start of the new season, but a network’s returning-series performance is actually more important to its success,” Magna’s executive VP of audience analysis, Steve Sternberg, said in the report. Returning series helping these networks with their ratings success include CBS’ “Criminal Minds,” Fox’s “Bones” and The CW’s “Gossip Girl.”
—Christopher Perez


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