Credit Cards Cut TV Spending

Oct 10, 2008  •  Post A Comment

New data shows that credit card companies have been advertising less on TV recently, Advertising Age reports, citing preliminary numbers from Nielsen Monitor-Plus. In general credit card companies increased their year-to-year TV spending during the months of July and August, but the number of ad units decreased 24% during a three-week period in September compared to a similar time frame from the year before. Other financial service companies have decreased their ad spending as well, including mortgage services and mutual funds, the AdAge says.
—Sergio Ibarra

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