Logo

Credit Cards Cut TV Spending

Oct 10, 2008  •  Post A Comment

New data shows that credit card companies have been advertising less on TV recently, Advertising Age reports, citing preliminary numbers from Nielsen Monitor-Plus. In general credit card companies increased their year-to-year TV spending during the months of July and August, but the number of ad units decreased 24% during a three-week period in September compared to a similar time frame from the year before. Other financial service companies have decreased their ad spending as well, including mortgage services and mutual funds, the AdAge says.
—Sergio Ibarra

Your Comment

Email (will not be published)