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Huge Delayed Viewing Numbers for ‘SNL’ Palin Sketch

Oct 13, 2008  •  Post A Comment

When Tina Fey gets in her Sarah Palin costume to perform live on NBC’s “Saturday Night Live,” most viewers watch her impersonation later, either online or on DVRs, MediaPost reports. According to data from Integrated Media Measurement Inc., among all people who saw at least one of the three Fey-as-Palin sketches, only 33% watched it on television during the original broadcast while 67% watched after the original broadcast online or on a digital video recorder. “This is the first time we’ve seen delayed viewing numbers this big,” said Amanda Welsh, head of research for IMMI. “Usually it’s the other way around, with the overwhelming majority of viewing occurring during the actual broadcast.”
—Christopher Perez

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