Hulu’s Successful Formula

Oct 29, 2008  •  Post A Comment

The New York Times is the latest to notice that Hulu, the web video venture of News Corp. and NBC Universal, is doing fairly well. One popular aspect is having a single commercial between program segments, which contrasts with the much longer breaks on TV. “The notion that less is more is absolutely playing out on Hulu,” Jason Kilar, the chief executive of the site, tells the newspaper. “This is benefiting advertisers as much as it is benefiting users.” In USA Today, Kilar notes that a surprising decision by the bosses at News Corp. and NBCU allowing whole episodes of show to be share on blogs and Web sites is contributing to Hulu’s success.
— Jon Lafayette

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