Internet Service an Essential Utility, Study Says

Oct 3, 2008  •  Post A Comment

The economic downturn will hurt pay cable television and the movie business, but not the Internet, according to a study of entertainment spending conducted by JupiterResearch, MediaPost reports. The study shows about 12% of consumers would cancel their premium cable channels, but only 2% would turn off their Internet service, and that has a lot to do with the growing number of entertainment options on the Web. “It is noteworthy that broadband has reached this core status, joining the list of utility services along with electricity, phone and cable that consumers consider vital to the household,” the report says.
—Christopher Perez

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