Kids Inundated Less by Online Ads

Oct 28, 2008  •  Post A Comment

A report issued by Nielsen Online found that kids and teens encounter far less advertising online than do adults, MediaWeek reports. Children 2-11 encounter the lowest level of Internet ad clutter while kids 12-17 receive the second-lowest amount. The age group that receives the most is adults 65 and older, thus, the report found, ad clutter tends to correlate with consumers’ ages. “Used in conjunction with other metrics, such as unique audience, the clutter measure provides a relative benchmark to help media buyers understand the Web sites that provide the optimal level of impressions within an acceptable amount of clutter,” said Nielsen Online’s VP of media analytics, Jon Gibs.
—Christopher Perez

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