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Local Media Feeling the Brunt of Recession

Oct 6, 2008  •  Post A Comment

Unlike the last one in 2001, local media won’t be recession-proof this time around, Advertising Age reports. The publication cites the belief among advertisers that local advertising is less a strategic investment and more a necessary evil. Unlike financial crises of yore, this one doesn’t only affect Wall Street but Main Street as well, due to the broad implications of the credit market. “This is one time when a national situation is driving a local outcome probably more dramatically than it would ordinarily,” Frank Magid Associates President of TV and Executive VP Steve Ridge tells the publication.
—Christopher Perez

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