With the economic downturn, media sales organizations are competing even more fiercely for a dwindling number of media slots being planned by advertising executives, MediaPost says. A study performed by Advertiser Perceptions Inc. found the number of media brands being “considered” by advertisers and agencies has declined precipitously. The average number of media brands being considered within the next six months declined to 47 from 58 in the spring of 2007, the API report says.
—Christopher Perez