NBC has joined Break Media’s ScreenJunkies.com TV- and movie-themed Web site as its first advertiser, TelevisionWeek reports. The site will include news, recaps and previews related to TV shows and motion pictures in an effort on Break’s part to tap even more into its targeted male demographic. Break’s sites currently reach an average of 60 million men around the world per month.
—Sergio Ibarra
Updated: 12:30 p.m.