NBCU Enlists Appssavvy for New Application

Oct 2, 2008  •  Post A Comment

NBC Universal has teamed up with social media ad network Appssavvy, MediaPost reports. The advertising network will be the media conglomerate’s exclusive sales representative for its upcoming social initiatives including its Facebook application iCue. The application is geared toward students and anyone partial to learning who wants some intellectual stimulation. Appssavvy helps media companies and advertisers navigate the world of social media applications and will help monetize iCue through traditional and customized ad programs, MediaPost says.
—Christopher Perez

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