P&G May Have Cut Ad Spending

Oct 30, 2008  •  Post A Comment

Bellwether advertiser Procter & Gamble appears to have cut its media spending by 11.9% in July and August, Advertising Age says, citing data from TNS Media Intelligence. TV appears to be bearing the brunt of the cuts, AdAge says. P&G hit its sales and earnings target last quarer.
–Jon Lafayette

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