Study: Companies Stumped by Local Advertising

Oct 2, 2008  •  Post A Comment

Although about 40% of companies use a quarter of their advertising budgets in localized ad campaigns, many are still clueless when it comes to how to use those dollars more effectively, MediaPost reports. A study by Sterling Market Intelligence found many companies are having problems deciding on traffic sources, how to track their efforts and which metrics they should be tracking, MediaPost says. “You have to diversify your traffic beyond paid search,” Marchex’s Ed O’Keefe tells the Web site. “Online campaigns are not just about search engines.”
—Christopher Perez

Your Comment

Email (will not be published)