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TLC’s Not-So-Simple ‘Real Simple’ Ad Strategy

Oct 17, 2008  •  Post A Comment

The new TLC show “Real Simple, Real Life,” produced in collaboration with the publishers of Real Simple magazine, isn’t your typical network-magazine partnership, Advertising Age reports. Instead of handing over all ad sales duties to the network, the magazine and the network made sales calls together and called advertisers early so that they could help develop episodes. Packages were made available to advertisers that incorporated multiple elements including ad pages, commercial time, product placement and digital advertising. “To have two organizations sell one essential product could be quite challenging,” said TLC’s Senior VP of Advertising Sales John Barry.
—Christopher Perez

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