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TV, Internet Go Hand-in-Hand

Oct 7, 2008  •  Post A Comment

A new study by Thinkbox and the Internet Advertising Bureau found that using television and online advertising delivers up to a 50% increase in positive brand perception, Multichannel News reports. Using both platforms increases significantly the odds that the viewer will actually make a purchase. The study also shows 50% of the “tech-savvy population” goes online while they watch TV, thus allowing them to respond instantly to TV commercials.
—Christopher Perez

One Comment

  1. Good post, thanks

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