Ad Spending on Rise in China

Nov 20, 2008  •  Post A Comment

China’s top network, CCTV, sold $1.4 billion in ad time during its version of an upfront, representing a 15% increase from last year, the Wall Street Journal says. “This is a tremendous amount of investment being committed to China at a time of incredible economic uncertainty,” Seth Grossman of media buyer Carat told the paper. “China remains the engine of growth for companies on a global basis and domestically.”
—Jon Lafayette

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