Marketers surveyed said they plan to cut their ad spending over the next six months, with cable TV likely to fare better than its broadcast counterpart, Advertising Age says in a story based on the new Advertiser Optimism Report by Advertiser Perceptions. Only about 16% of those polled said they planned to increase broadcast spending, while 27% were thinking about raising spending on cable. A whopping 68% still plan to increase online spending, the Ad Age says.
—Jon Lafayette