As Marketers Cut Back, Cable Looks Better

Nov 20, 2008  •  Post A Comment

Marketers surveyed said they plan to cut their ad spending over the next six months, with cable TV likely to fare better than its broadcast counterpart, Advertising Age says in a story based on the new Advertiser Optimism Report by Advertiser Perceptions. Only about 16% of those polled said they planned to increase broadcast spending, while 27% were thinking about raising spending on cable. A whopping 68% still plan to increase online spending, the Ad Age says.
—Jon Lafayette

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