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Cable Consumers Want More Control, Says Rayport

Nov 12, 2008  •  Post A Comment

Cable companies need to create the digital tools needed to empower subscribers, says marketing consultant, textbook author and former Harvard Business School professor Jeffrey Rayport, speaking at the CTAM Summit in Boston. Advertising Age reports Rayport said consumers are no longer only happy with accessing cable company video content—they increasingly want control over the context in which they experience it.
—Christopher Perez

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