Collective Media Debuts Ad Network

Nov 24, 2008  •  Post A Comment

Ad network and technology provider Collective Media is expected to unveil its own performance-based ad network, MediaPost reports. Directive Network will stand out from more than 200 other networks, according to its CEO, Joe Apprendi, because, “unlike a lot of other ad networks, our top priority is full transparency,” he tells MediaPost. “Direct marketers don’t have to compromise transparency and quality content in exchange for more affordable pricing.” The network won’t buy from or sell to other ad networks and will be made up exclusively of comScore 1,000 ad-supported publishers, Apprendi says.
—Christopher Perez

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