Company Uses Facebook to Access Teens

Nov 24, 2008  •  Post A Comment

EF Educational Tours, along with “The Real World” producer Bunim/Murray Productions, has launched a Web video series on Facebook, Adweek reports. “Life on Tour” chronicles teens experiencing a trip to Lucerne, Switzerland, Paris, Florence and Rome in weekly 5-minute installments. The first two episodes debuted last week. The series, an attempt by the tour company to use technologies teens are familiar with to help in their direct-mail and paid-search advertising efforts, can be found on EF’s Facebook fan page.
—Christopher Perez


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