The cable industry is counting on the high-definition TV experience being exciting enough to keep people from shutting off service and switching to Web-based video as recession-wary consumers look to cut back, attendees at the opening panel of the Cable and Telecommunications Association for Marketing in Boston heard Sunday, according to TelevisionWeek. “The lean-back experience of TV is enhanced by HD and the size of the screen,” said Rebecca Glashow, VP of Digital Media Distribution for Discovery Communications. That advantage offers a big marketing opportunity for cable, she said.
—Jon Lafayette