CTAM Discusses Recession Marketing

Nov 10, 2008  •  Post A Comment

The cable industry is counting on the high-definition TV experience being exciting enough to keep people from shutting off service and switching to Web-based video as recession-wary consumers look to cut back, attendees at the opening panel of the Cable and Telecommunications Association for Marketing in Boston heard Sunday, according to TelevisionWeek. “The lean-back experience of TV is enhanced by HD and the size of the screen,” said Rebecca Glashow, VP of Digital Media Distribution for Discovery Communications. That advantage offers a big marketing opportunity for cable, she said.
—Jon Lafayette

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