DirecTV launched its advertising sales business-to-business Web site, DirecTVadsales.com, today, Multichannel News reports. The satellite operator hopes to make it easier for advertisers to target the right audience among its 17 million subscribers. The site offers examples of current campaigns, interactive offerings, news about new clients and contact information to discuss rates and flights, Multichannel says. Information on DirecTV’s ad sales offerings is also available on the site.
—Christopher Perez