Dish Taps Rentrak for Audience Measurement

Nov 24, 2008  •  Post A Comment

Dish Network has enlisted Rentrak Corp. to help measure its audiences, Multichannel News reports. Rentrak’s TV Essentials will deliver anonymous viewer-measure data from Dish’s set-top boxes, including second-by-second television programming and advertising information, Multichannel says. Dish will use Rentrak’s TV Essentials reporting system plus other Dish tools to analyze viewing of programming and advertising for linear TV and to generate detailed viewer measurement information, Multichannel says.
—Christopher Perez

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