Election Will be Missed by Local TV

Nov 5, 2008  •  Post A Comment

Local television stations are bracing for a rough 2009 now that the election is over, the Boston Globe reports. According to data from advertising tracker TNS Media Intelligence/CMAG, stations in Massachusetts and nearby New Hampshire received $23 million this year in political advertising alone, with both presidential campaigns pouring $6.5 million in advertising dollars to stations in both states. “This will be the first even year since 1979 that revenue actually declined from the year before,” the Television Bureau of Advertising’s Gary Belis told the newspaper. “2010 can’t get here soon enough.”
—Christopher Perez

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