Ford to Stick With ‘Idol’ Sponsorship

Nov 25, 2008  •  Post A Comment

Even with the automotive sector among the hardest hit by the economic turmoil, Ford Motor Company says it will continue to act as sponsor for “American Idol” during 2009, Broadcasting & Cable reports. An unnamed spokesperson for Ford confirmed the news. The company spent $78 million in sponsorship last year alone, and has contributed $328.5 million during the last seven seasons, the trade says.

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