To promote its six original holiday movies this season, Hallmark Channel is teaming up with its local ad sales affiliates by giving away a free trip to Turkey, Multichannel News reports. The six-day/five-night Istanbul excursion includes roundtrip airfare, hotel accommodations, guided tours to an array of historical and cultural venues and some meals, Multichannel says. “Affiliate executives are hit with promos all the time, but this one really helped us cut through the clutter,” said Hallmark Channel Senior Director of Affiliate Ad Sales Rita Caprino.
—Christopher
Hallmark Offers Free Turkey for the Holidays
Nov 14, 2008 • Post A Comment
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