Thursday night’s Cleveland Browns-Denver Broncos football game will be shown on the very small screen under a $500 million wireless broadcast deal the NFL signed with Sprint, the Wall Street Journal reports. “Live compelling content is a game changer in the mobile industry,” Steve Gaffney, Sprint’s director of sports sponsorships, tells the paper.
—Jon Lafayette
NFL Moves to Really Small Screen
Nov 6, 2008 • Post A Comment
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