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PepsiCo Shifts Ads to TBWA/Chiat/Day

Nov 18, 2008  •  Post A Comment

PepsiCo is shifting its advertising creative accounts from BBDO Worldwide, an Omnicom unit, to TBWA/Chiat/Day, another Omnicom business, the New York Times reports. BBDO collaborated with PepsiCo to create ad campaigns including “The Choice of a New Generation” and “The Joy of Pepsi.” TBWA/Chiat/Day is developing ads for next year, though responsibility for creating Super Bowl television spots hasn’t been assigned yet, the New York Times says.
—Greg Baumann

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