PepsiCo is shifting its advertising creative accounts from BBDO Worldwide, an Omnicom unit, to TBWA/Chiat/Day, another Omnicom business, the New York Times reports. BBDO collaborated with PepsiCo to create ad campaigns including “The Choice of a New Generation” and “The Joy of Pepsi.” TBWA/Chiat/Day is developing ads for next year, though responsibility for creating Super Bowl television spots hasn’t been assigned yet, the New York Times says.
—Greg Baumann