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Small Step Towards Addressable Ads

Nov 17, 2008  •  Post A Comment

A deal between Dish Network and advertising technology company Invidi is a small step toward creating television ads that can be addressed specifically to consumers interested in the products or services being pitched, Advertising Age says. Addressable advertising could mean “the renaissance of the TV business,” ad buyer Rino Scanzoni tells the trade paper.
—Jon Lafayette

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