TV Attracting Viewers With Cash

Nov 25, 2008  •  Post A Comment

Cash giveaways are becoming more and more ubiquitous these days given the status of the economy. The New York Times talks about the recent rise of the old marketing chestnut, citing CNBC.com’s $1 million giveaway as an example. “The prize money is certainly attractive,” says CNBC marketing VP Tom Clendenin. “But people like the opportunity to learn more about the market and about the CNBC.com site.” The $5,000-a-day giveaway from “Wheel of Fortune” and Fox’s new game show “Secret Millionaire” are also mentioned.
—Christopher Perez

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