Will Cable News Get a Honeymoon?

Nov 10, 2008  •  Post A Comment

After drawing record viewers during a rough and tumble election season, the Associated Press wonders if viewers will still tune in to cable news for the traditional honeymoon period afforded to new presidents. Frank Sesno, a former CNNer and now a professor at George Washington University, expects audience losses will be modest. “The market has changed,” Sesno tells the wire service. “I don’t think this is episodic. I think it is structural and real and probably permanent. People have learned new viewing habits and new news consumption habits.” Meanwhile, MSNBC, which billed itself as “The Place for Politics” during the campaign, is now running ads urging viewers to “experience the power of change,” the New York Times says.
—Jon Lafayette

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