Apparel Firm Eyes 3 Seconds on Super Bowl

Dec 17, 2008  •  Post A Comment

Apparel maker Weatherproof Garment Co. took out an ad offering to share a $3 million, 30-second Super Bowl spot with 10 other advertisers, the Wall Street Journal reports. In a bid to get attention, the company earlier this year said it would air a two-second ad during the Super Bowl, but it was unable to secure the spot, the Journal says.
—Jon Lafayette

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