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Butterball’s Closeup on ‘Top Chef’

Dec 5, 2008  •  Post A Comment

Looking to talk turkey with younger viewers, Butterball made a product integration deal to have its bird cooked on the Thanksgiving Day episode of Bravo’s “Top Chef,” Advertising Age reports. “It couldn’t have been better, with the right brand, with the right products, at the right time for the right show,” said Andy Marks, general manger of the agency that set up the six-figure deal.
—Jon Lafayette

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