GM Plans to Slash Marketing

Dec 3, 2008  •  Post A Comment

In the business plan it presented to Congress Tuesday, General Motors, one of the nation’s biggest TV advertisers, said it will cut marketing spending by $600 million by 2012 and support only four of its eight brands, Advertising Age reports. The automaker said advertising and promotion spending will total $3.2 billion this year.
—Jon Lafayette

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