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Mobile Ad Prices Dropping

Dec 12, 2008  •  Post A Comment

Mobile ad price rates are decreasing as more and more handheld devices make their way to consumers, Advertising Age reports. On average, mobile ads are hovering around a $15 cost-per-thousand-viewers (CPM), compared to $20-$25 CPMs the spots were fetching earlier in the year and $40-$50 last year, the magazine says.
—Sergio Ibarra

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