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Oft-Repeated Ads May Hurt Product Sales

Dec 1, 2008  •  Post A Comment

Oft-repeated television advertisements may reduce the chances of customers buying the product: Many TV watchers annoyed by repeat ads are able to use digital video recorders to skip them, Advertising Age reports. TV ads have a “wear-out” effect on watchers after eight viewings, compared to as many as 20 viewings more than a decade ago, AdAge says, citing Kate Sirkin, global research director at Publicis Groupe’s Starcom MediaVest Group.
—Danny King

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