TV Holds Onto Ad Dollars

Dec 30, 2008  •  Post A Comment

Recession or no recession, the national television business remains relatively strong, the New York Times says. “When the economy goes into a recession, marketers are looking at ad platforms that generate the most efficiency, and that is national television,” Rino Scanzoni, chief investment officer for GroupM, tells the paper.
—Jon Lafayette

Your Comment

Email (will not be published)