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Web-Video Ads at ‘Standstill’ in Q4

Dec 16, 2008  •  Post A Comment

While television networks hoped online-video advertising would remain strong, some such as NBC are warning that spending on the ads is slowing, the Wall Street Journal says. NBC Universal Jeff Zucker said at an investor conference last week that “the digital marketplace has come to a standstill in the fourth quarter.” Hulu, a joint venture of NBC and News Corp., said its ads are no longer sold out, although they were as recently as August.
—Aimee Picchi

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