What Bailout? GM, Chrysler Cut Ad Spending

Dec 22, 2008  •  Post A Comment

General Motors and Chrysler have cut their first-quarter advertising spending despite the government’s decision to give the industry $17.4 billion in loans, Advertising Age reports. According to GM VP for vehicle sales, service and marketing in North America Mark LaNeve, the loans “have no effect on our ongoing efforts to scale our marketing activities,” he wrote in an e-mail.
—Aimee Picchi

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