Auto Makers to Tighten Ad Spending

Jan 5, 2009  •  Post A Comment

The ad budgets of auto makers will be even tighter in 2009, with both foreign and domestic auto companies watching their spending, Advertising Age reports. General Motors will cut $600 million from U.S. advertising and promotions in the next four years, while Kia Motors America will keep spending level in 2009.
-Aimee Picchi

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