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Companies Cut TV Spending to Explore Other Options

Jan 26, 2009  •  Post A Comment

Several companies are exploring trimming or completely cutting out TV advertising—some out of necessity because of the economy and some on a whim, hoping to use the poor economic climate as a chance to explore other options, BrandWeek reports. Best Buy already cut back 40% on TV spending last year and instead used the money saved for staffing and Web site initiatives, while Red Robin Gourmet Burgers is completely cutting TV spending in the next year, the trade says.
—Sergio Ibarra

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