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Emotional Bonding Helps Shows

Jan 22, 2009  •  Post A Comment

Marketing Evaluations’ Q Scores says an emotional bonding with a television show bodes well for the series’ future performance, MediaPost reports. In a recent study, the cable networks’ programs such as Showtime’s “Dexter” and and HBO’s “True Blood” scored better than all top broadcast shows among women viewers, the publication reports.
—Aimee Picchi

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