The TV business may be widening its focus beyond trying to lure as many 18- to 49-year-old viewers as possible for advertisers, the Los Angeles Times says. CBS, which has aimed for a broader audience, is now No. 1 in the key demo, and new research is connecting viewers of all ages with the product they buy, making them more attractive to marketers.
—Jon Lafayette
Is TV Growing Out of 18-49 Demo?
Jan 12, 2009 • Post A Comment
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