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Is TV Growing Out of 18-49 Demo?

Jan 12, 2009  •  Post A Comment

The TV business may be widening its focus beyond trying to lure as many 18- to 49-year-old viewers as possible for advertisers, the Los Angeles Times says. CBS, which has aimed for a broader audience, is now No. 1 in the key demo, and new research is connecting viewers of all ages with the product they buy, making them more attractive to marketers.
—Jon Lafayette

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