Media Firms Test New Web Video Ads

Jan 22, 2009  •  Post A Comment

Companies including CBS, Microsoft and Hulu.com are working together to test new video-ad formats with the goal of drawing more spending, the Wall Street Journal reports. The project comes from Publicis Groupe’s Starcom MediaVest, which is trying to create a standard for the technology and keep advertisers spending on the format, the newspaper says.
—Aimee Picchi

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