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NBC to Preview Programming for Advertisers

Jan 29, 2009  •  Post A Comment

NBC is inviting several hundred advertisers to preview next season’s programming at an event it is holding in Orlando on Saturday, the day before the Super Bowl, the New York Times reports. The event, dubbed a “SuperFront,” is designed to give sponsors access to shows early—months before the normal upfront market starts—so that integration deals can be made.
—Jon Lafayette

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