Spanish-Language Ad Spending Rises

Jan 29, 2009  •  Post A Comment

Advertising spending on Spanish-language media through the first three quarters of last year rose 2.7% from a year earlier to $4.3 billion, AdvertisingWeek reports, citing data from its parent Nielsen Co. Procter & Gamble was the largest Spanish-language advertiser, while DirecTV more than quadrupled its ad spending in Spanish-language media, AdWeek says.
—Danny King

One Comment

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