Super Bowl Ad Recall Falls in Tough Times

Jan 21, 2009  •  Post A Comment

Viewers are less likely to recall Super Bowl commercials during a bad economic climate than during good times, Advertising Age reports, citing a study from Gallup & Robinson. According to the study, viewers are 11% less likely to recall Super Bowl ads during poor economic times than in normal times. They are 36% less likely to remember than in during good times, the magazine says. Gallup & Robinson released their findings after analyzing data spanning 12 years, AdAge says.
—Sergio Ibarra

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