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TheWB.com Draws Familiar Audience, Advertisers

Jan 5, 2009  •  Post A Comment

The WB.com, a site now offering content from the defunct broadcast network, has reached a monthly average of 250,000 unique visitors, the New York Times reports. The site’s strong performance speaks highly of The WB’s brand recognition, and still serves a value to marketers seeking younger, mostly female audiences, the newspaper says. H&M, a clothing brand that hasn’t advertised much on TV, signed on as a sponsor for one of the site’s original series, “Sorority Fever,” the Times says.
—Sergio Ibarra

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