Activision Blizzard, the world’s largest videogame publisher, is shopping its $200 million global-media account, which is now fulfilled by Publicis Groupe’s MediaVest unit, Adweek reports. While MediaVest will try to keep the account, Havas’ MPG and Omnicom’s OMD are among other firms looking to work for Activision Blizzard, which was created when Vivendi’s games unit merged with Activision last year—and which spent $70 million on U.S. advertisements in 2008, Adweek says.
—Danny King