A task force of top ad buyers and sellers organized by the American Association of Advertising Agencies is planning to recommend the local spot-buying market switch from using cost-per-point (CPP) to cost-per-thousand (CPM) as its metric, MediaPost reports. The change would bring the industry in line with other media that use CPMs, and help facilitate multi-platform buys, such as station deals that include on-air plus Web purchases, the publication says.
—Aimee Picchi