Kids’ Networks Feel Less Ad Pain

Feb 18, 2009  •  Post A Comment

Children’s cable networks such as the Disney Channel, Cartoon Network and Nickelodeon will be less hurt by the overall decline in advertising sales than other channels because of steadier viewing habits, Advertising Age reports. Ad sales for kids’ networks this year may be even with 2008, compared with a drop of as much as 7% for general networks, the magazine says.
—Danny King

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